[ 01 / PHILOSOPHY ]
Built to generate leads.
Not manage ad accounts.
Managing ad accounts and growing a business aren't the same thing.
Most agencies chase impressions, clicks, and CTR — numbers that look good in a report but don't pay the bills. We focus on what actually moves your business: cost per lead, cost per booked job, and return on ad spend.
Everything we build ties back to that. Three focused systems working together to bring in high-intent homeowners, turn them into leads, and get more jobs on your schedule.
[ 02 / THE THREE SYSTEMS ]
How we scale HVAC businesses.
Three systems, working as one. Built for growth.
SYSTEM ONE
01
Acquisition
We generate leads for local HVAC businesses through paid media on the platform that moves the needle for home services: Meta Ads.
Our media buying approach treats your ad account as a single ecosystem, not a collection of isolated campaigns. Performance is evaluated holistically:
Cost per lead by campaign and audience
Offer performance and angle-level results
We don't tweak campaigns day to day and hope for the best. We follow the patterns in the data to know when to push spend, when to pull it back, and where it'll earn the most.
Creative fatigue and concept lifespan
Account structure and budget allocation
SYSTEM TWO
02
Creative Production
Creative is what actually moves the needle in paid media. It's not an afterthought. It's the core of what we do.
We don't film content. You provide the raw footage and photos. We turn that into ads built to perform inside your account, with fresh edits delivered every week so there's always something new in rotation. Each cycle covers:
That steady stream of new creative means we can spot winners fast and push them harder, cut losers before they waste spend, and keep your audience from getting bored of the same ads on repeat.
Concept ideas pulled from what's already working in your account
Testing different hooks, angles, and variants using your existing footage
A structured way to isolate exactly what's driving results
Turning your raw footage into feed-ready, polished ads
Weekly delivery to keep the account fresh and frequency in check
SYSTEM THREE
03
Lead Tracking & Reporting
If you don't know your numbers, you're not scaling. You're guessing.
We track the metrics that actually tell you if your campaigns are working
Cost per lead
Cost per booked job
Return on ad spend (ROAS)
These numbers guide every call we make: when to push spend, when to adjust audiences, when to swap out creative. Skip the tracking, and you're flying blind. With it, you know exactly where you stand.
Lead volume by campaign and audience
Conversion rate from lead to booked job
[ 03 / ENGAGEMENT ]
PRICING.MODEL
Retainer-based.
Built for results.
Velvet Lab operates on a flat monthly retainer. No surprises, no hidden fees tied to ad spend. Just a clear investment in campaign management, weekly creative production, and lead tracking. You know exactly what you're paying for, every month.
> specific terms and lead guarantees discussed during the qualification call.
BRAND.FIT
Who we work with.
Velvet Lab is built for local HVAC businesses that are serious about growing.
01
Already have an established service area
02
Are ready to handle increased call volume
03
Want consistent leads through paid acquisition
04
Are committed to growing the business long-term
> if that sounds like your business, the next step is a qualification call.